Literature review on buyer behavior

The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying literature review on buyer behavior behavior. A review of the literatures would include significant theories and studies in this perspective. (2006) mentions that a customer follows a sequence before buying a product or service. Similarly, Aaker (1991) emphasized that having a good. 2 1Assistant Professor, Department of Management Studies, 2Final Year MBA, Department of Management Studies, Anna University – BIT Campus, Trichy - 620024. - Theoretical literature review There have been many theories that are developed to support the understanding of the consumer behavior. A STUDY ON ONLINE SHOPPING BEHAVIOR FOR APPAREL: LITERATURE REVIEW Prof. If after the purchase and usage of the product the customer is fully satisfied, then the customer will again intend to buy the product more and will refer the product to other people in their group 2. 1 Theories of Impulse Buying Behaviour The emotional/impulsive decision making theory and impulsive buying Impulsive buying literature review on buyer behavior is grounded and theoretically underpinned within the emotional or impulsive decision making view to consumer decision-making by Schiffman and Kanuk (2007). The current article intends to examine and review the existing academic work in the area of impulsive buying behavior and its stimulating factors (both internal and external). Researchers show different reasons as to why consumer behaviour has been the topic of many academics and researchers According to Blackwell et al. These theories involve Theory of Family Buying Decisions, CB matrix, and Convergence and Divergence in Consumer Behavior. Consumer’s decision making strategy is one of the fundamental issues in the consumer behaviour From the review of physics in use coursework help literature one of the factor influencing the buying behavior is the after sales service. This article presents a review of the literature, in the field of consumer buying behaviour. Consumers are individuals and households that buy the firms product for personal consumption (Sata, 2013) but literature review on buyer behavior before buying consumers will go through the decision making whether to buy or not to buy the product. These are the relevant theories upon which the study of consumer behavior is based on From the review of literature one of the factor influencing the buying behavior is the after sales service. The second section describes the dominant, positivistic consumer perspectives Literature Review Several academics and professional have conducted their research on consumer behaviour. (2006), consumer behaviour is defined as the activities that people undertake when obtaining, consuming and disposing of products and services that they expect will satisfy their personal needs.

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